Applying AttaainCI: Marketing Intelligence / Competitive Intelligence

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Applying AttaainCI: Marketing Intelligence / Competitive Intelligence

AttaainCI enables you to research, analyze and track market and competitive intelligence (CI) to better understand markets, industries, developments with existing/potential customers and changes in specific competitor activities and the overall competitive business environment.

AttaainCI Integrates Market and Competitive Intelligence From a Wide Range of Sources

AttaainCI continuously monitors, filters and integrates market and competitive intelligence from a wide range of sources

The AttaainCI competitive business intelligence software continuously monitors, filters and integrates intelligence from a wide range of sources. These include targeted web site spidering, selected data extraction from multiple search engines, news sources, blogs, social media, Twitter and connections to many other dedicated marketing and competitive data sources and information feeds.

AttaainCI integrates full access to Hoover’s Inc., detailed business information on over 65 million companies and 85 million executives worldwide, including business descriptions, revenues, employee counts, family tree information, key competitor lists, management biographies, executive compensation, and more.

AttaainCI also includes comprehensive industry profiles covering over 700 industry sectors. Updated on a quarterly basis, industry profiles contain critical analysis, statistics and forecasts to help you engage key prospects, coach key clients, and deepen customer relationships.

In addition, AttaainCI provides State & Province profiles for each of the 50 US States, Washington DC and 10 Canadian Provinces. These profilles are updated at the end of each quarter and deliver industry and economic insight, employment and real estate trends, and valuable resource links.

Identify and track existing competitors and new market threats.

Analyze competitors’ product announcements, marketing activities and web marketing tactics.

Access comprehensive Industry Profiles to better understand industry dynamics, issues, trends and forecasts.

Track market trends related to your current or planned products.

Analyze and track your company vs. competitors' market presence, web-marketing performance, etc.

Collect and summarize competitor collateral, white papers, and presentations.

Identify and pursue strategic marketing partners and co-marketing prospects.

Research new potential markets and industries.

Track company PR efforts and news/press mentions.

“I can’t imagine a time in history when the competencies, skills and knowledge of the men and women in competitive intelligence are more needed and more relevant to a company being able to design a winning strategy and act on. I can’t imagine a company not realizing the fundamental need for this today...”

- John Pepper, Chairman of P&G

“I believe that companies that don’t do this (Competitive Intelligence) won’t succeed...”

- Gary Costley, President of Kellogg’s